If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help educational institutions develop and implement successful media placement strategies.
We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.
This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.
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Module 1: Creating Your "Market Book"
Module 2: Newspaper Placement
Module 3: TV Placement
Module 4: Radio Placement
Digital Badge & Certificate of Completion
MaxKnowledge is pleased to feature content from Harvard ManageMentor® in its management courses. This content is provided by Harvard Business Publishing, a non-for-profit organization whose mission is to improve the practice of management and its impact in a changing world. Learn more about Harvard ManageMentor® and Harvard Business Publishing below.
Presented within a media-rich, interactive design, Harvard ManageMentor® 10 features more than 40 modules with practical advice, downloadable tools, and time-saving tips on key management topics to help managers build skills quickly for an immediate impact on performance. More than two million managers around the world rely on Harvard ManageMentor® and its high-quality management content drawn from foremost practitioners, renowned experts, and business leaders.
Headquartered in Watertown, Massachusetts, Harvard Business Publishing is the leading provider of teaching materials for management education. HBP's offerings include:
For more information, visit hbsp.harvard.edu.
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